Privacy Policy

Last updated: January 2026. This Privacy Policy explains how kentjones.co.uk ("we", "us", "our") collects, uses, and protects your personal information when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following types of information:

• Name and email address if you contact us or subscribe to updates.
• IP address and approximate location data for security and analytics.
• Cookies and similar technologies as described in our Cookie Policy below.
• Usage data, such as pages visited, time spent on pages, referral source, and device/browser type.

2. How We Use Information

We use your information for the following purposes:

• Analytics: to understand how visitors use our site and improve content on best betting sites.
• Affiliate tracking: to record clicks and referrals to third-party betting sites, which may earn us a commission.
• Site improvement: to personalise your experience and optimise website performance.
• Communication: to respond to enquiries you submit via email or contact forms.

We do not sell your personal data to third parties. Legal bases under UK GDPR include consent (for non-essential cookies), legitimate interests (for analytics and affiliate tracking), and performance of a contract (for responding to you).

3. Cookie Policy

We use cookies and similar technologies to enhance your browsing experience.

• Strictly necessary cookies: required for basic website functionality.
• Analytics cookies: help us understand visitor behaviour (e.g., Google Analytics).
• Affiliate tracking cookies: track clicks from our site to third-party betting sites to attribute commissions.
• Preference cookies: remember your settings and choices.

Opt-out options: You can manage or disable cookies through your browser settings. You may also use the cookie consent banner on our site to reject non-essential cookies. For Google Analytics opt-out, visit Google Analytics Opt-out Browser Add-on. Disabling cookies may affect site functionality.

4. Third-Party Links

Our website contains links to third-party casino and betting sites operated by external affiliates and operators. This Privacy Policy does not apply to those websites. We do not control their privacy practices or content. We encourage you to review the privacy policy of each third-party site before providing any personal information. kentjones.co.uk is not responsible for the data handling practices of linked websites.

5. Your Rights

If you are located in the United Kingdom or the European Economic Area, under the UK GDPR you have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you.
• Rectification: ask us to correct inaccurate or incomplete data.
• Erasure: request deletion of your personal data under certain conditions.
• Restriction: ask us to limit processing in specific circumstances.
• Data portability: receive your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interests, including direct marketing.
• Withdraw consent: where processing is based on consent, you may withdraw it at any time.

Visitors outside the UK/EEA, including residents of California (USA), may have additional rights such as the right to know and delete under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us using the details below. We will respond within one month as required by UK GDPR.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Analytics and affiliate tracking data stored in cookies typically expires within 13 months but may persist longer in aggregate or anonymous form. Contact form submissions are kept for up to 12 months to resolve queries, after which they are deleted.

7. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: privacy@kentjones.co.uk
Website: kentjones.co.uk